Using fashion and design to empower people
Who we are
Taarik is an innovative brand that connects consumers to artisans, by creating fashionable new designs using ancient artisanal techniques from around the globe. Our mission is to responsibly create high quality hand-made products with a purpose.
Taarik's quality designs are executed by highly-skilled craftsmen from India and Ethiopia, creating rich, unique products steeped in tradition. By working with fair trade partners, we promote sustainable development in artisan communities. We strive to design elegant pieces that showcase these rich, traditional techniques to consumers. We also reinvest our profits back into these communities by partnering with local community organizations that support education for girls. Empowering is our mission and fashion is our medium.
What we value
Taarik is based on the concept of slow fashion -- an alternative to mass-produced fashion. It’s about quality over quantity; artisan-made over machine-produced. We strive to make hand-made products that minimally impact the environment by using natural fibers and dyes. Our products are made to last, by individuals who take pride in their work. By working one-on-one with artisan communities, we are able to showcase rare skills such as weaving, hand-dyeing, and block printing, skills that are rapidly being replaced by automated machines. It’s our way of preserving these art forms and supporting the households that depend on them for their livelihoods.
Taarik means "story" or "history" in the Amharic language.
Each product we sell comes from rich tradition with its own history, and from the hands of the artisans who each have their own story of how they came to inherit that tradition. We want our customers to understand how these products came to exist; not only how they were made, but also the cultural history from which they originate.
In addition, we invite our customers to be a part of another story: the story of empowering communities through education. We believe in the power of education, especially for young girls, which can positively transform their lives. Each time you purchase a Taarik product you are contributing to that story.